Retail Reborn: How Real Stores Become Media By: Doug Stephens Translator: Eiichiro Saito Publisher: President Inc. Published: May 28, 2018, First Edition Price: 1,800 yen + tax This is a hot topic book by Doug Stephens, a global retail analyst, advocating for the "redefinition of real stores." Even in the age of online dominance, it's packed with hints for new retail strategies, focusing on "experience is value." [Main Contents] ・Changes in purchasing behavior in the AI era ・From stores where you "go to buy" to stores where you "go to create" ・Real strategies to beat Amazon ・The concept of C-commerce (Customer Commerce) ・The future vision of stores functioning as "media" [Condition] ・With cover and obi (sleeve) In very good condition for a used book, but please be aware that it has been stored by a private individual.