"Don Quixote's Design Thinking" Hitomi Ninomiya Price: ¥1600 The Truth Behind the "High-Quality Sense of Discomfort" of Stores That Created a 2 Trillion Yen Company— Learning from Donki, the Power of Design That Moves Emotions An in-house designer at Don Quixote, who has designed over 700 stores, reveals the behind-the-scenes of store design. Through the creation of a unique "amusement space," why do people find themselves wanting to enter? The mechanisms and strategies are revealed. The head of design at Don Quixote reveals the secrets of store design for the first time since its founding. The giant jungle-like sales floor, countless hand-drawn POPs, and unique exterior designs—these are all strategic devices to transform shopping into an "extraordinary experience." The author, who has designed over 700 stores, explains why people are drawn to enter. Furthermore, for non-designers who want to utilize design in their business, practical applications of design thinking are also introduced. This book delves into the unconventional ideas and essence of Donki, which grew into a 2 trillion yen company through the power of design. [Table of Contents] How to Create a Donki-Style Extraordinary Space Let's Get the Best Tool: "Design" Chapter 1 Break the "Common Sense" of Design! Unconventional Donki-Style Design Chapter 2 The "First and Foremost" of Donki-Style Design Chapter 3 "Design Class" for Non-Designers Chapter 4 Why Does Don Quixote Use "Co-creation Design"? #HitomiNinomiya #Book #Society/General The image is a sample.