★Illustrated Marketing by Eiji Mika, Assistant Professor, Faculty of Economics, Kyoto Gakuen University, Koyo Shobo, June 10, 1989, 4th Printing Price: 3000 yen ⇒ 550 yen -Introduction- ・Even in marketing, which is said to be at the forefront of business-related fields within the social sciences, visualization has not progressed, and textual development is actively being carried out. This book attempts to develop visualization in the field of marketing in the academic and educational fields. ・"Illustrated Marketing" adopts a style that focuses on diagrams and charts, with all text cut. The purpose of this book is for use as a textbook in universities and by marketing professionals, and to allow users to develop their own marketing ideas directly from the diagrams and charts. ・The basic structure of this book consists of four parts. 1⃣ Part 1 is the core of this book: Marketing Management 2⃣ Part 2 is Marketing Mix, which is the strategy of marketing management 3⃣ Part 3 deals with consumer behavior, which is the target of marketing actions 4⃣ Part 4 covers various marketing fields, which are developed with unique characteristics. The four sections are composed of 16 chapters in total, and each section consists of two pages, left and right, so that the content of the section can be understood at a glance. In addition to diagrams and charts, each section includes rules of thumb and important points. The rules of thumb section includes things often said in the business world, and the important points section includes a summary of the section, the author's interests, and the issues of the section. -Table of Contents- 1⃣ Part 1: Marketing Management ① Marketing ② Marketing Management ③ Market ④ Strategy and Information 2⃣ Part 2: Marketing Mix ⑤ Marketing Mix ➅ Product Strategy ⑦ Price Strategy ⑧ Channel Strategy ⑨ Physical Distribution Strategy ⑩ Sales Strategy ⑪ Service Strategy ⑫ Promotion Strategy 3⃣ Part 3: Consumer Behavior ⑬ Consumer Behavior ⑭ Image ⑮ Consumer Issues 4⃣ Part 4: Various Marketing ⑯ Various Marketing ★Please contact us using this screen for inquiries and orders.