A must-have book for a deep understanding of consumer psychology. [Product Details] Title: 101 Psychological Techniques of Modern Advertising Author: Don E. Schultz ISBN: 9784904885475 Price: 3700 yen Description: What psychological factors drive consumer response? Other: With obi (sleeve) [Other Notes] Please understand that there may be unnoticed damage due to amateur inspection. Also, please note that returns, refunds, and exchanges are not possible. Thank you for viewing.