A must-read book for learning the psychological techniques of marketing and mastering effective sales strategies. - Title: The Marketing Psychology Techniques of a Genius Con Artist - Author: Dan S. Kennedy - ISBN: 9784866220284 - Price: 2980 yen (excluding tax) [Alcohol cleaned] [Please confirm] ○ There is some wear and tear from aging, as well as yellowing and damage to the cover, but it is generally in good condition for a used item. ○ The pages of the book are clean, with no markings or writing. (Confirmed again) ○ The exterior has been cleaned with alcohol disinfectant. ○ It was stored at home, so I would appreciate it if those who understand this would purchase it. Thank you for viewing. [Contents] Dan Kennedy pursues the secrets of the genius con artist's methods Dan Kennedy, an authority on marketing, pursued these secrets in this book, "The Marketing Psychology Techniques of a Genius Con Artist." Dan Kennedy says this about him: "I examined the archives of his advertisements, pamphlets, sales letters, radio broadcasts, and I felt like a child exploring inside a candy." Dan Kennedy himself was fascinated by the marketing and promotion he did, and that led to the writing of this book. "The secret to selling the unbelievable is even more effective when selling the believable." By Dan Kennedy So, how can you get customers to believe? How did the genius con artist get customers to believe? Dan Kennedy pursued these questions, and the secrets to getting customers to believe are summarized in 21 principles in this book, "The Marketing Psychology Techniques of a Genius Con Artist."