New Athletics FTWR “ZERO V1” COL: Silver Size: JP29/US11 ¥ 35200 This season's London-based lifestyle brand, which has been attracting considerable attention, starting with a recent Instagram post from Dover Street Market London. In Japan, it is only available at a limited number of cutting-edge shops such as Dover Street Market Ginza / KITH / 1LDK. ——— ”ZERO V1″ Designed for running, but with durability to withstand workouts. It's incredibly light, with 2/3 of the upper made of mesh for excellent breathability. Brand color: Yellow Some key technologies: 〈enrgcore®〉Crash pad made of single-density phylon material developed by Athletics FTWR. Provides cushioning in the lateral and forefoot areas, essential for maximum energy return at peak performance while maintaining maximum stability at any speed. 〈DURACOMP®〉Special rubber designed to provide high abrasion resistance and durability on and off-road while maintaining the comfort essential for daily life. ——— Director: ”CHRIS KYVETOS” A leading figure who pushed sportswear to the high end, active in the direction of RAF SIMONS / HELMUT LANG / UNDERCOVER, etc., in the early days of the fusion of luxury and sports from the 90s to the 2000s. Development Manager: ”MYLES O’MEALLY” A person who has been involved in the conception of the most popular silhouettes at NIKE in recent years, mainly active in performance shoes for athletes, etc., is comprehensively overseeing the project. Footwear Design: ”PETER FOGG” One of the icons in footwear design. After retiring after a brilliant career at NIKE, he joined Athletics FTWR in 2019. A team of design industry professionals gathered and established in London. Designed in Portland, Oregon, developed in Amsterdam, and with creative direction from Berlin, it is created across multiple countries. Please be sure to check the profile and agree before purchasing. Salomon Hoka OAO Roa