This book introduces the practical know-how for transforming and succeeding in a construction company, presented by the young third-generation president of "Ai Home," a construction company that boasts the No. 1 construction record in the northern Miyagi Prefecture area, including listed companies. The company's management methods, which achieve "high profits" with low costs and a small, elite team, offer many insights. The book focuses on the "overwhelming" number of DX (IT/internet utilization) examples in customer service, consultations, marketing, meetings, hiring, customer management, and internal management, which the company implements faster than any other. It also details the standardization of housing materials and designs, the equalization of construction periods for craftsmen and partner companies, and question-based sales that emphasize role-playing with talk scripts. The case studies include actual screens of the apps and systems used. It conveys the current state of "new era construction company management," reflecting the behavior of customers who research property and company information in advance via smartphones and computers. The author states: "Even if construction companies hide their know-how from each other, the industry changes that customers will appreciate will never happen. The real enemy is the changing times. Responding to change requires a lot of action. You cannot change if you stand still, and there is no time to hesitate. Now is the time to overcome COVID-19. Turn this crisis into an opportunity." Most of the practical examples introduced in this book can be implemented immediately after reading. Development begins the moment you take even one action. This is a must-read for not only those in the construction industry but also for all small and medium-sized business owners and front-line leaders who want to advance their IT and internet utilization. (From book introduction) List Price: ¥1500 #KenIto #Book #Society/Management #ConstructionCompany #Management