KICKS LAB., a premium sneaker boutique that has two stores in Harajuku, the mecca of Japanese street fashion, and disseminates Japanese sneaker culture from Harajuku to the world, presents the collaboration project <BAKA FRESH by KICKS LAB.>. Teaming up with the headwear brand NEW ERA, the project is based on the adjustable 9FIFTY, which has the same form as the 59FIFTY but is adjustable in size. <BAKA FRESH by KICKS LAB.> One of KICKS LAB.'s collaboration projects. The word "BAKA FRESH," created by <NIPPS>, a living legend of <BUDDHA BRAND>, who is a close friend of KICKS LAB., is graphically represented and incorporated into the product. Color: Red系 (Red-based)