A practical book explaining SWOT analysis and meeting facilitation necessary for product planning. - Title: The Basics of Product Planning: What You've Been Waiting For! Selling Price: ¥1400 Publisher: Shoeisha Selling due to inventory clearance. I do not smoke. I do not have pets. No writing inside. A clear summary of the basics of selling products! A top-class marketing planner clearly explains how to plan products with new value, targeting the "how to sell" aspect. This introductory book is recommended for everyone interested in "selling new products," including those in charge of product planning and product development, as well as business owners, marketers, and salespeople. ◎Paper This series features easy-to-understand two-color pages that clearly illustrate important topics across two-page spreads. The illustrations (cover, title page) by popular picture book author Koji Ishikawa are also wonderful. ◎Contents From how to write a proposal to how to proceed with a development project, it is thoroughly summarized based on marketing theory. <Table of Contents> ・Chapter 1: Try Writing a One-Page Proposal ・Chapter 2: Set Goals and Objectives ・Chapter 3: Set the Product Theme ・Chapter 4: Consider Who to Sell To ・Chapter 5: Research Customers ・Chapter 6: Develop the Concept ・Chapter 7: Determine the Position ・Chapter 8: Consider How to Sell ・Chapter 9: Cultivate Customers ・Chapter 10: Proceed with the Project ・Appendix: Book Guide