Author Kaho Miyake was a literature-loving girl who adored books from childhood. She went on to study at the Faculty of Letters at Kyoto University, became the manager of the Kyoto Tenroin Bookstore, and reportedly read 1,000 books during her four years at Kyoto University. While reading so many books, she discovered that there were certain rules to the captivating, irresistible writing that draws people in. She applied those rules and uploaded her writing to her blog, which immediately topped the Hatena Bookmark rankings and garnered over 3,000 likes on Facebook. After that, her blog posts continued to go viral one after another. There are many techniques for increasing followers and finding topics, but she realized that if you write truly interesting content, it will naturally spread. In this book, she reveals the secret rules for the first time. It's a clear and concise guide to writing "irresistible" text, used by literary writers, popular bloggers, lyricists, screenwriters, and other popular figures, so you can put it into practice immediately. This book explains the "excellent sense of writing" often called "literary talent" using the simplest language possible. It was primarily created to be helpful for people who regularly share their thoughts and experiences on blogs and social media, but it also aims to help those who rarely write and those who are thinking of starting to write, to enjoy the little-known "mechanisms of compelling writing."