"The Principles of "Communicative" Design That Will Last a Lifetime: Prioritizing Planning Over Intuition!" Hosoyamada Design Office Price: ¥1800 #HosoyamadaDesignOffice #Book #Art/General #Design #DesignBooks #ForDesignBeginners [Product Description] Even if you work hard on a design, it doesn't look stylish. You end up copying existing designs. You don't understand the client's requests... This book explains the "principles of communicative design" that will be useful for a lifetime, aimed at designers who have these concerns and those studying design. What's important is "planning ability" rather than intuition. Planning in design means organizing the necessary information properly, and the specific items are the following six: ・Determine the purpose of the design ・Research to increase your knowledge ・Consider the form ・Organize the information to be included in the design ・Consider the worldview ・Prepare visual materials to realize the worldview By considering these items and further "visualizing" them, the concept becomes less likely to waver, and it becomes easier to decide on the design. In this book, for each of the 10 themes, "Dandori Sheets" that "visualize" each step are included, and three design ideas created based on them are introduced. It allows you to specifically imagine how to arrive at the "correct" design. Also, it addresses and explains common concerns such as "Tips for designing beautifully," "?How many typefaces should I use?" and "?Tips for designing by combining colors," so you can quickly refer to it when you're in trouble. [Table of Contents] CHAPTER 1 The Story of Dandori for Creating Communicative Design CHAPTER 2 Theme-Based Dandori x Design Examples CHAPTER 3 Design Q&A"