A report on the chain store theory of the Japan Retailing Center, founded by the late Mr. Atsumi. This book is a compilation of lectures given at the Pegasus Club, transcribed, revised, and supplemented with additional materials and data used in the lectures, making it a manual for those working in the retail industry. Please note that this book is only available for purchase by employees of companies affiliated with the Pegasus Club and is not available for general sale (it can be purchased when attending seminars). - Title: Revised Edition: Practical Principles for Strengthening Product Power - Contents: Chain Store Product Trajectory Principles of Product Selection Principles of Sales Methods Principles of Layout Principles of Display Current Product Issues - Number of pages: 371 pages - Size: B5 - Edited and Published by: Japan Retailing Center - Price: 2,900 yen This is a beautiful item with no markings, writing, or folded pages. Please note that we do not plan to offer a discount. Thank you very much for reading to the end. #JapanRetailingCenter #JRC #PegasusClub #ToshikazuAtsumi #TaekoSakurai #JapanChainStoreAssociation #ChainStoreTheory #Aeon #ItoYokado #Nitori