“THE FOOLS MR. Rock 'n' Roll Freedom” Ayumu Shida #AyumuShida This is the book “THE FOOLS MR. Rock 'n' Roll Freedom” by Ayumu Shida. Written over a decade alongside the production of the documentary film “THE FOOLS: Song of Fools,” this non-fiction work serves as a valuable record of the underground scene. It traces the trajectory of the rock band THE FOOLS, fronted by the unparalleled vocalist Ko Ito.