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"The Easiest Growth Hacking Textbook: Rapid Growth Marketing Strategies Taught by Popular Instructors" Hiroki Kanayama / Kento Kajitani Price: ¥1680 This is Japan's first systematic guide to learning the practical methods of the growth strategy "Growth Hacking." The cover has some scratches and scuffs, but there are no problems with reading it. The contents are as follows: This is Japan's first systematic guide to learning the practical methods of the growth strategy "Growth Hacking." The authors, who are industry leaders, explain immediately useful methods and frameworks based on their experience of nurturing their own products. In order to monetize products and services in the shortest time and lead them to growth, how can growth hacking, which embeds the "growth engine" into the product while crossing product development and marketing, be executed? The book carefully explains growth know-how based on the company's own practices, such as the "ARRRA" model, which divides the growth stage into five stages, how to set correct KPIs, and the "Growth Cycle" framework to derive effective measures. Recommended for people (companies) like this: ・People who want a "new move" to grow their own products and services ・People who are confident in their products and services but don't feel connected to business ・People who have heard of growth hacking but can't grasp the practical steps ・People considering starting a business in apps or internet business ・People who are required to produce results in the new business division of a company ・People who want to seriously work on "practice" and not just concepts #HirokiKanayama #Hiroki_Kanayama #KentoKajitani #Kento_Kajitani #Book #Society/Management #GrowthHacking #GrowthHacking #Marketing"
1 month ago