A 19-lecture basic textbook that gently explains the system of marketing theory. - Title: Marketing Theory (Revised and Enlarged Edition) - Editor: Yoshikazu Fukami - Publisher: Yuhikaku Series - Contents: Contains detailed explanations of marketing theory and practice. There are only a few stains on the cover. Please understand that this is an old book, as it was published in 1992, before purchasing. Thank you for looking.