The "PowerShot SX720 HS" is a high-magnification model that achieves a slim design with a new lens. By adopting a new structure that retracts the lens group from the optical axis when the lens is stored, it achieves an optical 40x zoom, covering a wide shooting range equivalent to 24-960mm, while maintaining the size of previous models for an easy-to-carry slim body. In addition, the video engine DIGIC 6, which excels in video recording, and 5-axis (up, down, left, right, rotational axis, horizontal rotational axis, vertical rotational axis) image stabilization that combines optical and electronic stabilization, enable comfortable video shooting with reduced blurring. [Product Name] Canon Compact Digital Camera PowerShot SX720 HS Black [Manufacturer] Canon Canon Series Name...PowerShot Canon Model Name...SX/IXY Model Name/SX/IXY Series...SX720 HS