✳︎ Mail Order Catalog: Aldens Christmas Book (1950 Edition) ✳︎ Publisher: Aldens, Inc. ✳︎ Title: Aldens Christmas Book (Christmas Gift Catalog) ✳︎ Year of Publication: 1950 ✳︎ Location: Chicago, Illinois, USA ✳︎ Mail Order Catalog (Department Store/Mail Order) ✳︎ Number of Pages: 309 ✳︎ Size: A5 Aldens (formerly Chicago Mail Order Co.) was a major retailer once considered one of the "Big Four Mail Order Companies" in America (Sears, Montgomery Ward, Spiegel, Aldens). "No money down" credit sales are emphasized, with consideration given to allowing installment purchases of high-priced appliances and model trains. This 1950 edition reflects the post-World War II baby boom and economic growth period, featuring a glamorous and abundant selection of toys and household goods aimed at middle-class families. This catalog is a primary source that symbolizes the "ideal family life" and "children's culture" in early 1950s America. You can see the prices, materials (the transitional period when plastic began to spread), and design trends of the time. American Flyer Gilbert Train Block City Construction Set Super Chieftain Coaster Wagon Aldens Susie Doll Talking Shirt Vintage Portable Phonograph Trunk Type Hi-Lo ABC Block American Flyer Smoke Choo-Choo Aldens Susie Doll Lolly Doll Princess Rose Gargle Doll Curly Head Kodak Brownie Hawkeye Kodak Duaflex II Argus C3 Brick Spartus Full-View Arvin Model 440T Arvin Model 441T Hallicrafters S-38B Sylvania Model 1-290 Admiral 16R12 Combination Motorola 17K1 Console Webster Chicago Model 100-134 Webcor Disc Changer Voice of Music Model 950 #VintageCatalog