Contents: ・51st Advertising Conference Award Task ・Conveying intent and moving others. The art of words and communication │ How copy should be in the current era, etc. ・ TV x SNS: The explosive power of social media │ [Report] Can companies utilize "Bals"? SNS connects programs and viewers, etc. ・ The essence of strategic PR —Trends in Japan, global trends ・ Driving marketing transformation: Digital Experience "Achieving transformation that involves all departments" ・ "Efficiently" acquiring new customers: Examples of corporate promotions using DSP ・ Twitter usage full of mistakes?! 4 key points to deepen engagement that you should know! ・ That CM that's currently trending The behind-the-scenes of casting and location Morinaga Milk Industry ・ Premium corporate novelty items distributed at press conferences Tokyo Midtown ・ Next-generation technology that evolves advertising Coca-Cola Japan ・ The company app I'm paying attention to S&B Foods ・ Advertising strategies of noteworthy local companies ・ The current state of local government PR ・ What kind of production company makes you want to place an order ・ Production company list you can rely on in these times! ・ The current state of Japanese companies and brand management ・ Communication strategies of long-selling brands Nippon Ham ・ Creative writing that companies need now Kracie Home Products ・ Advertising industry job lab: We asked the HR representative CyberAgent etc. Size: 200 pages total Approx. 27.7 x 21.2 x 1cm *Please note that there may be slight variations in size due to amateur measurement. Condition: No writing or cutting *No pets or smoking, but please refrain from purchasing if you are sensitive. #Business #Economy Copywriting Copywriter Advertising Public Relations PR Marketing Branding