✳︎ Title: New Design Cut Collection ✳︎ Author: Hisao Yukawa, Editor ✳︎ Artwork: Saikosha ✳︎ Publisher: Gotorishoin ✳︎ Size: A5, 17.6 x 11.2 cm ✳︎ Publication: First edition 1970, Revised edition 1979 (Showa 54) ✳︎ Pages: 272p This is a cut collection from Gotorishoin, packed with designs of seasonal motifs, animals, plants, people, vehicles, buildings, and more, all within a compact size. The editor, Hisao Yukawa, was an illustrator who was active in magazines like "Shonen Club" in the 1950s. A popular Showa-retro design cut collection, brimming with ideas from the time. From cartoon-like cuts to painterly styles, a variety of design touches are included, all of which are very tasteful. Some designs are strikingly similar to famous characters, offering a glimpse into the awareness of copyright at the time, and allowing you to feel the good old days of Japan. In the era when the transition from manual to automatic was underway, and it was common for ordinary people to take out loans for years to buy white goods, this book evokes an emotional and nostalgic feeling with its depictions of annual events, daily necessities, household items, and children in retro-designed clothing. Color Gravure at the beginning: ▶︎ People ▶︎ Scenery ▶︎ Animals ▶︎ Plants ▶︎ Vehicles ▶︎ Utensils/Daily Necessities ▶︎ Seasons/Annual Events ▶︎ Abstract Monochrome Designs: ○ People ○ Sports ○ Buildings ○ Scenery ○ Animals ○ Plants ○ Vehicles ○ Utensils/Daily Necessities ○ Seasons/Annual Events ○ Abstract ○ Family Crests/City Marks ○ Alphabetical Design Letters ◎ ⤵︎ Search Terms: Drawing Notebook Kinransha Sketchbook Sketch Dictionary Design Notebook Design Dictionary Advertising Cuts Column Cuts Showa Advertising Showa Design Nobara-sha Advertising Design Typography Design Logos Graphic Design Showa Retro Wrapping Paper Retro Wrapping Paper Paper Bags New Year's Cards Christmas Cards Greeting Cards Junk Journal Collage Materials Saikosha