New release on 3/1/2025! A translucent, glowing skin that lasts. The strongest UV cut primer is born. Paul & Joe's long-selling, popular serum primer is renewed! The popular, strongest UV primer is renewed and newly released in March 2025! Reliable, strongest UV cut Yet, refreshing and comfortable Because it's a UV cut primer with about 90% serum ingredients It protects your skin from UV rays while Preventing dryness and shine, and keeping your beauty A bright smile like the sun shines For a translucent, glowing skin Purchased in December 2025 New, unused, boxed Protecting Primer 〈Sunscreen makeup base/serum〉 30ml Tax included ¥4,070 Our company's highest domestic UV cut index (SPF50+ PA++++) ・The UV cut primer that thoroughly protects the skin from UV rays is renewed with a focus on even better resistance to makeup breakdown. ・Newly formulated with moisturizing ingredients such as phospholipid polymer and niacinamide. The base, which contains about 90% serum ingredients, has more moisturizing ingredients than the previous product, preventing makeup from smudging due to dryness with a moisturizing feel like skincare. ・Newly formulated with sebum-absorbing ingredients. It absorbs excess sebum and prevents shine. ・A thin, smooth makeup film that feels less powdery adheres comfortably to the skin as if you've forgotten you're wearing it, creating a more integrated finish. Furthermore, the lasting film protects the entire makeup film, so even if the makeup film is thin, it will maintain a beautiful finish. ・By encapsulating UV absorbers, the weight and stickiness are reduced, and the transparent UV powder is wrapped in oil droplets for a smooth feel. In addition, by incorporating skin-fit oil that has a light feel and a glossy finish, it spreads with a refreshing feel. ・By incorporating semi-transparent transparent UV powder, it provides a transparent finish without whiteness or opacity, even with a high SPF value. ◆Color 01: Naturally tones up A pink tone that blends with the skin and gives transparency ◆Capacity 30ml Full size Please check the profile and take a look. #PaulAndJoe #Paul&Joe #PAUL&JOE #Primer #MakeupBase #FoundationPrimer #Protecting #Paul&JoePrimer