【Overview of This Book】 "NUDGE" explores how to change the way we make choices from the perspective of behavioral economics. The Nobel Prize-winning authors explain the mechanisms of decision-making in everyday life and introduce the concept of "nudges" to encourage smart choices. 【Features of the Content】 This book is a guide to practically applying the theories of behavioral economics. It includes numerous concrete examples and practical advice, helping readers to re-evaluate their own choices and make better decisions. 【Target Audience】 This book is ideal for those interested in behavioral economics and those who want to improve their decision-making in daily life. The content is understandable without specialized knowledge, appealing to a wide range of readers. - Title: NUDGE: Improving Decisions About Health, Wealth, and Happiness - Authors: Richard H. Thaler, Cass R. Sunstein - ISBN: 978-4-296-00098-2 - Price: 2300 yen - Publisher: Nikkei BP Marketing - Number of pages: Approximately 400 pages Thank you for viewing.