This book is highly recommended for those in marketing and sales who want to understand "why people buy" from a psychological perspective and apply it to their work. This book is a practical guide that explains the "30 Laws of Selling Psychology" compiled by Joseph Sugarman, a world-renowned direct marketer, based on his real-life experiences. Rather than just theory, the book presents know-how that has been tested in actual sales settings in a story format, allowing readers to naturally acquire a "selling mindset" as they read. The content can be applied to a wide range of business scenarios, such as advertising, e-commerce, sales pitches, and product descriptions, and is a highly-rated classic as a "book that can be used immediately in practice." [This book is recommended for those who:] ・Want to improve marketing and sales results with numbers ・Want to enhance the persuasiveness of copywriting and advertising expressions ・Want to learn a "repeatable model" for selling, rather than relying on "intuition" ・Want to understand customer psychology and design purchasing behavior ・Want to systematically acquire psychological triggers that can be used in business [Product Condition] ・Read only once, and in generally clean condition ・No writing, highlighting, or folds ・Please note that there may be minor scratches due to home storage (please check the photos for the condition) - Title: Sugarman's Marketing Secrets: 30 Principles of Marketing That Will Double Your Sales - Author: Joseph Sugarman - Publisher: Forest Publishing - Price: 1600 yen + tax Thank you for viewing. #Marketing #Sales #Psychology #Copywriting #SalesSkills #CustomerAttraction #BusinessBooks #Sugarman #SelfImprovement #SkillUp