It's not just about "betting." An introduction to horse racing for business people, explaining the deep world of horse racing. When you hear "horse racing," you might have a strong image of "gambling," but horse racing is now deeply rooted in Japanese culture, a weekend pastime enjoyed by people of all ages, a huge industry exceeding 3 trillion yen, and a popular entertainment content like manga and games. Many horse racing books in the world focus on "how to win a bet," but this book is an introductory book that focuses on the appeal of horse racing, which is not just gambling. Of course, it also explains basic knowledge about horse racing terms, racehorses, and races, as well as history. Through horse racing trivia, it also explains horse racing from the perspective of organizations involved in horse racing as a business, such as the JRA, owners, jockeys, and trainers, as well as horse racing as entertainment content. Recommended for those who want to learn about horse racing from now on, and for those who want to acquire a wide range of knowledge as business people. [What you can learn from this book] ・History of Japanese horse racing, basic knowledge and terms of races ・Revenue structure and brand strategy of JRA and local horse racing, the reason why horse racing popularity has been revived ・Economic effects of popular horses and the influence of horse racing on entertainment content ・Trivia about people involved in horse racing, such as owners, trainers, jockeys, and ranches ・History of racehorses and famous horses that colored the times ・Efficient market hypothesis and the characteristics of Japanese horse racing fans