This is an aluminum sign, likely modeled after the catalog cover of the American lure maker, Heddon. Details are unknown. Size is A4, with holes in the four corners for easy mounting on fences or walls. For old lure fans and Heddon fans, how about creating some atmosphere in your tackle room? *We are also listing other signs. If you purchase multiple items, we may be able to offer a discount on shipping. Please inquire. #Heddon #Pflueger #VintageLure #VintageTackle #Bass #Basser