A book explaining the psychological techniques of marketing based on neuroscience. - Title: Brainfluence: 100 Psychological Techniques - Author: Roger Dooley - ISBN: 9784906685227 - Publisher: Guy Kawasaki - Number of pages: Approximately 300 pages [Description] This is a well-regarded book that clearly explains the "psychology of moving people's hearts," which can be applied to marketing, sales, and branding. With practical content, it can be applied to a wide range of fields, including business, advertising, and SNS (Social Networking Service) communication. [Condition] - Near-new, excellent condition - No scratches or damage to the cover or body - No writing or highlighting - Please refrain from purchasing if you are sensitive to items stored at home. Recommended for those who want to incorporate psychology into their business, and those interested in behavioral economics and marketing. Available for immediate purchase. Will be carefully packaged and shipped. Thank you for viewing.