Sell the hole, not the drill. An Introduction to Marketing: Anyone Can Become a "Salesperson" Yoshinori Sato Price: ¥1,429 + tax There is a fold on the back cover (see image 3). I've only read it once, so other than that, it's in good condition. ---------------------------------------------- ■ Introduction to this book A must-read for anyone who sells things. An introductory book on marketing. The saying often heard in the marketing industry, "Sell the hole, not the drill," means "When selling a product, think from the customer's 'value'." Starting from this "value (benefit)," the most important marketing theories can be clearly understood through the flow of "targeting" (who to sell to), "differentiation" (providing higher value than competitors), and "4Ps" (the means of delivering value). Along with the explanations, a sub-story unfolds where a new employee revives a restaurant on the verge of closing. As you read it enjoyably, you'll understand how to apply marketing theory in practice. -------- * Please understand that this is a used item before purchasing. * Immediate purchase is OK. * We cannot offer discounts based on requests. * We will prioritize the person who purchases first, even if we are responding to comments.