Here are two of PAUL & JOE's popular makeup primers: ☆ Moisturizing Primer 00 For more moisture and lasting beauty... a serum primer that keeps your skin pure and fresh. As you apply it, the capsules gradually break down on your skin, allowing two types of moisturizing ingredients to deeply penetrate the stratum corneum. This primer, containing approximately 90% serum, now includes niacinamide and advanced hyaluronic acid, increasing the amount of moisturizing ingredients, providing a rich feeling of moisture throughout application. Because the moisture lasts, it prevents makeup from smudging due to dryness. It adheres closely to the skin, preventing creasing and smudging, and keeps the beautiful finish of freshly applied makeup. It is resistant to color fading even when exposed to sweat, and the fresh color lasts. It covers dullness, uneven skin tone, and pores, smoothing the skin and leading to a naturally toned-up, pure skin with luster and transparency. ☆ Protecting Primer 00 A UV-cut primer that thoroughly protects the skin from UV rays and is designed to resist makeup breakdown. With the addition of moisturizing ingredients such as phospholipid polymer and niacinamide, the base, which contains approximately 90% serum, prevents makeup from smudging due to dryness with a moisturizing feel like skincare. Newly added sebum-absorbing ingredients absorb excess sebum and prevent shine. The thin and smooth makeup film adheres comfortably to the skin, so much so that you'll forget you're wearing it, resulting in a more integrated finish. It firmly maintains a beautiful finish even with a thin makeup film. By encapsulating UV absorbers, the weight and stickiness are reduced, and the use of transparent UV powder wrapped in oil droplets makes the texture smooth. With a light feel, it contains skin-fit oil with a glossy finish for a fresh, spreadable application. By incorporating semi-transparent transparent UV powder, it provides a transparent finish without whiteness or opacity, even with a high SPF value. It covers dullness, uneven skin tone, and skin irregularities, smoothing the skin and creating a translucent, glowing skin. PAUL & JOE Paul & Joe Primer Makeup Base Base Moisturizing Primer Protecting Primer