A practical book explaining the importance of behavioral economics. - Title: Behavioral Economics is the Strongest Discipline - Author: Namie Sagara - Publisher: SB Creative - Price: 1,800 yen - Content: Explains the importance and practicality of behavioral economics. - ISBN: 978-4-8161-9509-3 Thank you for looking. I purchased this book on Rakuten last September and read it once. There is a fold on the cover, so please refrain from purchasing if you are concerned about this.