Thank you for viewing. This is a listing for "The Textbook of Brand Strategy" by Kosuke Haneda. This book systematically covers everything from the basic theory of branding to its practical application, organizing topics such as positioning, STP strategy, evaluation indicators, and design policy. It is recommended for marketing professionals, product planners, public relations/PR personnel, and business planning staff. ⸻ [Condition of the Item] ・No writing or highlighting ・No page folds or tears ・Overall in good condition ※Please forgive any minor oversights due to amateur inspection. ⸻ [Book Information] Publisher: Sendenkaigi ISBN: 978-4883359895 Price: 2,420 yen (tax included) ⸻ [Regarding Price Reduction] We do not negotiate price reductions (no price reduction).