Year 2000 Authors: Roger Dow, Lisa Napolitano & Mike Pusateri 1. This book centers on the theme that "trust" is the greatest competitive advantage in business. 2. It emphasizes that building long-term trust, rather than short-term profits, leads to success in building relationships with customers, employees, and business partners. 3. Trust is built through "consistency, integrity, and transparency," and a lack of trust significantly increases transaction costs and friction. 4. Through real-world corporate examples, it explains how a trust-centered organizational culture and customer service lead to results. 5. In conclusion, trust is positioned not just as an ethical issue, but as an essential, concrete, and measurable business strategy. I purchased this used and read it once. The condition is good. Thank you.