I purchased this for 2,310 yen, but I don't have time to read it, so I'm selling it. Contents: PLG aims to deliver products to end-users as quickly as possible and have them experience the value as soon as possible, striving for a "product-led growth" state. For those of us accustomed to subscriptions and apps, "How quickly can we feel the value of the product?" has become the norm. The era of sales selling products is over, and a paradigm shift is rapidly occurring towards the era of products selling products. This book explains the growth strategy of PLG, including its advantages and disadvantages, how to assess its suitability for your own product, and practical methods, using various frameworks. ■ For those who: ・Are product managers, partners, or executives ・Are executives or investors who want to know the strategies and practical methods of growing companies ・Are managers who are actually considering and implementing corporate strategies ・Are business people who want to increase their knowledge of SaaS and understand business trends ■ Table of Contents Part I: Let's Design a Strategy Chapter 1: Why is the importance of PLG rapidly increasing? Chapter 2: Choose your weapon - Free trial, freemium, demo, which is best? Chapter 3: Investigate the condition of the ocean Chapter 4: Audience - Is the sales strategy top-down or bottom-up? Chapter 5: Time to Value - How quickly can you demonstrate value? Chapter 6: Choosing a PLG model with the MOAT framework Part II: Build the Foundation of Your Business Chapter 7: Building the foundation of a product-led business Chapter 8: Understanding the value of the product Chapter 9: Communicating the value of the product Chapter 10: Providing value Chapter 11: The most common mistakes in product-led businesses Part III: Ignite the Growth Engine Chapter 12: Developing an optimization process Chapter 13: Bowling Lane Framework Chapter 14: Increasing Average Revenue Per User (ARPU) Chapter 15: Defeating the Churn Beast Chapter 16: Why are truly successful companies product-led?