# Flower Politics and Economics # Reading Flower Business Books # Masakazu Yamazaki The Birth of Soft Individualism The Aesthetics of Consumer Society Chuko Bunko 1987, 360 yen From the golden 1960s to an age of uncertainty, and then to a mass society where faces can be seen. A groundbreaking study of Japanese society that captured consumer culture from an aesthetic perspective in the early 1980s. Winner of the Yoshino Sakuzo Prize. Table of Contents Chapter 1: Only Yesterday '70s - An Attempt at a Contemporary History Chapter 2: The Signs of a "Mass Society Where Faces Can Be Seen" Chapter 3: The Formation of "Self" in Consumer Society Author Introduction Masakazu Yamazaki Born in Kyoto Prefecture in 1934. Completed the doctoral program in Aesthetics and Art History at Kyoto University. Served as a professor at Kansai University, Osaka University, and President of Toa University. Playwright and critic. Awarded the Order of Culture in 2018. Died in 2020. # Flower Politics and Economics # Reading Flower Business Books # Reading Flower Books Left side of the tea shelf in the library