This is a Hello Kitty pot holder that was released in 2009. I took the tag off, but I never used it and just kept it stored away (>_<) It's new, but since it doesn't have the tag, I've set it as "like new." No purchases from those who are overly concerned about details. Since it's from 2009, I think it's something you can't get anymore, so I don't plan to lower the price. Please refrain from "likes" for price drops. I hope to sell it to someone who likes Hello Kitty and the color pink ^_^