【Overview of This Book】 This book explains concrete techniques for enhancing the value of products from the perspective of "not selling at a discount." Based on his own experience, the author delves into the psychological factors that make products sell at a higher price. 【Target Readers】 This book is packed with practical advice for small business owners and those who sell products. It's ideal for those who want to increase sales but are resistant to discounting. 【What You Can Learn】 You can learn specific techniques and ways of thinking to bring out the appeal of your products and capture the hearts of your customers. - Title: Techniques to Firmly Attract Customers Without Discounting - Author: Kenrei Takeuchi - ISBN: 978-4-523-21766-9 - Publisher: Nikkei Business Publications, Inc. - Price: 1500 yen - Content Introduction: Why have products stopped selling at high prices? Thoroughly analyze products you want to sell, even for small companies. Explains the techniques for selling, such as the "feelings" of customers who will buy your products and how to "cultivate" them. Thank you for viewing.