HERIBBON Brooch New, Unused Suitable for both men and women. Perfect for gifts. The HERIBBON brooch was born from the "heri" (edge) of tatami mats. Traditional crafts were arranged with a cutting-edge sensibility, resulting in an everyday accessory. The brooch "HERIBBON," made from the edge of tatami mats, was born at the Setouchi Triennale, a contemporary art festival held every three years, mainly on the islands of Seto. Alongside the art exhibitions held in various locations, the "Setouchi Specialty Redesign Project" was launched, where producers and designers collaborated to revamp local specialties and send them out nationwide with new packaging. "HERIBBON" was one of the specialty products involved in that project. "Yamashita Tatami Store," a manufacturer of "old-style tatami" designated as a traditional craft of Kagawa, teamed up with designer Naruhito Tokumaru, who is active in Kagawa, and after repeated prototyping, it was completed in 2016. Because of its connection to tatami mats, the logo on the package, designed by Tokumaru, is based on the image of an eight-tatami mat room. Furthermore, it also looks like a ribbon and the shape of Shikoku. The "HERIBBON," perfectly placed in its cute packaging, was sold during the Setouchi Triennale at the official shop, and many people bought it as souvenirs. It was also featured in the media, and at one point, production couldn't keep up with demand. Currently, the popularity of "HERIBBON" continues, and it is chosen by both men and women as an accent for restaurant uniforms, formal wedding attire, and casual styles. The designs vary from casual to modern Japanese patterns. The ease of enjoying fashion according to your mood and the occasion, just like choosing clothes, is also a reason for the popularity of "HERIBBON." HERIBBON, Heribon, Yamashita Tatami Store, brooch, bow tie, art, Setouchi Triennale, stylish, casual, accessories, small items, tatami mats, wedding, reception, suit, bow tie