An introductory book explaining the basics of management theory to practical marketing. - Title: The Basics of Management: The First Book to Read - Author: Akio Rokkaku - Publisher: Animo Publishing - Language: Japanese - Contents: Explains the basics of management theory, the role of managers, and practical marketing. Thank you for viewing. I bought this for a university class. However, I never opened it and left it as is. It has been sitting on the bookshelf for almost a year, but it's unused. It has remained relatively clean. Thank you. Price negotiations are welcome within a reasonable range!