Examples of revitalization and regeneration of shopping streets in Tokyo. 50 shopping streets that were surveyed are categorized into "Brands/Specialty Products," "Appearance/Atmosphere," "Elderly-Friendly," "Events/Mascots," and "Cutting-edge IT," etc. Focusing on 20-25 shopping streets that have successfully revitalized their communities and are likely to interest readers, the book introduces the key points of community development and the enjoyment of walking around the town. "TOKYO Sparkling Shopping Streets: Points of Success in Community Development as Seen by Experts" Shopping Street Research Group Tokyo Small and Medium Enterprise Consultant Association Shopping Street Research Group (Author) The book includes comparisons between the time of the past surveys and the present, as well as behind-the-scenes stories and struggles of shopping street revitalization by the chairmen of shopping street associations, individual shop owners, etc. An interview with Mr. Kuwashima, Chairman of the National Shopping Street Promotion Association Federation, is also included. Table of Contents Welcoming with stamps, events, and characters Providing safety and security through environmental, elderly, and disaster prevention measures Cultivating brands and specialty products Building bonds using cutting-edge IT Enjoying the atmosphere with a retro appearance Creating exchange through antenna shops **Please consider only if you understand that this is a used item, although it is in good condition.** #ShoppingStreetResearchGroup #Book #Society/Management