This is Sega's electronic toy "emojam." The color is Galaxy Pink. I purchased this at a store as a gift for a family member. I ended up getting something else, so I've been storing this at home. It's unopened and unused, but it's been stored at home for a long time, and some time has passed since its release, so the battery life may have decreased (unconfirmed as it's unopened). Please understand this before purchasing. Toy genre... Electronic toys/Kids' electronics #emojam #emojam #Sega #electronictoy