The photo is an example! We will create custom-made amulets. Please tell us what words you would like to have on the front and back. In this photo, the front says "omamori" (amulet), but you can change it to the kanji 御守り (omamori) or other words. The back says "kansha" (gratitude) in this photo, but you can change it to "gokaku" (success), "anzan" (safe childbirth), or any words you like. If you are keeping it for yourself, you might want to choose words that represent what you want to achieve. If you are giving it as a gift, you might want to send a message of gratitude. The words are up to you! Please order with 2 to 3 characters. Also, we can accommodate requests such as color preferences, whether or not you want glitter, or if you want to leave it completely up to us! Please note that as this is a custom-made item, it will take about a week to ship.