You can't develop successful sweets and confectionery just by pursuing taste. This book explains how to develop sweets and confectionery that sell to modern people, based on a unique marketing perspective, analysis of consumer psychology and purchasing motivations, and more. Publisher: Asahiya Publishing (2016/9/23) Condition: The cover has some minor scratches, but the text is clean with no writing or highlighting. Overall, it's in good condition. We have checked it thoroughly, but please understand that as a used item, there may be some overlooked scratches, stains, or highlighting.