COOGI is an iconic, long-established knitwear brand founded in Toorak, Australia in 1969, known for its bold designs and colorful palette of luxurious knits. In the 1990s, it gained popularity, particularly in the New York hip-hop scene, with artists and celebrities such as Notorious B.I.G. wearing the brand, establishing its firm position as a knitwear brand. In recent years, numerous prominent hip-hop artists, including Snoop Dogg and A$AP Rocky, have worn the brand, and it is once again attracting attention due to the recent 90s fashion boom.