This is an unused, mint-condition "Zarivibe Jr." lure from Issei, a highly successful lure manufacturer led by the legendary angler, Haruhiko Murakami. The color is Power Pink, one of the most popular and eye-catching options. This is a discontinued, rare color, so don't miss out if you're looking for one! Although unused, it has been stored in a secondary tackle box, so there may be slight scratches from long-term storage. Please refrain from price negotiations. The product will be disinfected before shipping.