This is a collaboration between Lennylamb and Shirokuma-do. It's a Japan-exclusive design, and it's a new, unused item that is no longer sold. You can find instructions on how to wrap it by searching online. I received it in the middle of summer, and I was planning to use it later, but my daughter started walking sooner than expected, so I never ended up using it. The colors are vibrant and eye-catching. It's similar to a Didymos wrap tai.