This is a charm of Sendai Shiro, the god of fortune known for bringing good luck in Miyagi Prefecture. Sendai Shiro's Rooster (Tori) Gold Metal Card (Size: 5cm x 8cm) God of Fortune Lottery Winner Good Luck Business Prosperity Family Safety Fulfillment of Wishes Passing Exams Exorcism Card type that fits in your wallet. A lucky charm, perfect for a gift! Who was the legendary Sendai Shiro? In old houses and long-established stores in Sendai City, Miyagi Prefecture, you often see old photos or dolls of a certain person displayed near the cash register or on the altar. The person who was the model for this is the legendary "Sendai Shiro," who was called the god of fortune from the late Edo period to the Meiji era. Shiro is said to be a symbol of business prosperity in business and the bringing of good fortune to the home. Sendai (仙臺) Shiro was born around 1855 in the home of a gunsmith. Shiro had what would now be called an intellectual disability. He could only speak a few words, such as "Baayan," and although some people looked down on him as "Shiro the fool," he was always cheerful and honest, and his charming smile made him a beloved figure. The Beginning of the "God of Fortune Legend" Shiro, who wandered freely around the city, would sometimes pick up a broom leaning against a shop and start cleaning or watering the plants without permission. Then, the shops that Shiro visited in this way all prospered and flourished in a mysterious way, and the rumor spread that "he is the god of fortune." Also, stories spread that "babies held by Shiro would grow up healthy," and he was welcomed and treated wherever he went. It can be said that Shiro's mysterious life, along with the hearts of those seeking good luck and fortune, has become more and more mysterious and has been passed down through the generations. At the beginning of the Taisho era, the name of Sendai Shiro spread throughout the country with the release of a postcard called "Meiji God of Fortune (Sendai Shiro-kun)." Today, he is known as a lucky charm for business prosperity. Temples and shrines that enshrine Sendai Shiro include the Mitakiyama Fudo-in Temple of the Shingon Buddhism Chisan school in Sendai City and Asahi Shrine in Aoba Ward. Even now, you might get some benefits if you pray for a lottery win with a "sincere heart," following the example of Sendai Shiro, the god of fortune who is still very active as the guardian deity of Sendai City!